Why “I’ll wait until it drops” is a bad strategy

An investor thinks:

“It’s expensive right now. I’ll wait until it gets cheaper.”

The problem is that the market isn’t obligated to give you a second chance.

While you’re waiting:

• the price may go up
• the business will grow stronger
• and “expensive” will become even more expensive

And when the price finally drops
fear sets in, and you still don’t buy.

The result:

you didn’t buy it when it was expensive, nor when it was cheap